Freestyle Frog

This idea came out on some chit chat about nothing brainstorming session between me, Herman and Dedi on Pomato. This and another idea was a frog using electric racket to catch a fly. The main message was change to survive.

Later on Dedi and his partner for Daun Muda Award Cecil (a very talented art director and illustrator, trust me on this) used the idea and executed it beautifully. I like it so much, just exactly like what i imagined when we talk about it on that brainstorming session.

But unfortunately the idea couldn't deliver them to be top 10 finalists. Personally i like this so much, not just because i had some participation but because it answered the brief on every level. Stupid judges, especially when i saw all the top 10 finalists work, some are very good but the majority are all crap compared to this.